The human brain is hardwired for visual content. We can process visual data 60000 times faster than text or audio. From shapes, colours, lines, to textures every element leaves an impact. Visual storytellers or simply put graphic designers play a very important role in a brand’s journey, making a splash (pun intended, sure sure) with their creativity and art.
We asked the creative minds at one of the best digital marketing companies in Ahmedabad, about the 10 things they wish they knew when they started their journey as professional graphic designers in Ahmedabad.
Master the “Tools”
When it comes to designing, it’s not just about thinking creatively. It is very important to have in-depth knowledge about the software and tools required to edit, design and create.
Budding designers can learn the ropes of designing from Adobe’s design tutorials, and online courses on SkillShare polish their skills on tools of the trade like Adobe Illustrator, Photoshop, and InDesign.
Sketching Skills Come In Handy
A graphic designer needs to think creatively, and nothing stimulates creative thinking like sketching does. Even the National Center of Biotechnology Information agrees. Sketching brings forth clarity to ideas and thoughts.
These rough drawings allow the designers to play around with their ideas, usage of elements, the flow of colours and placement of content. These sketches also aid in showcase an idea to the clients for approval before digital designing begins. This way it can help save time.
Always Have a Backup
One of the most important things to be mindful of as a designer and content creator. While this point may be a subject of many jokes, it is painful when you’re not able to retrieve something beautiful, created with much passion and hard work, just because you forgot to take a backup of the file.
Always keep a copy of your work, downloaded fonts, elements, and other content on a hard drive or any form of detachable digital storage device. Even storing it on cloud is a great option and increases accessibility, but also brings along with it the risk of lack of data privacy.
Creative Block Is A Thing!
There will be days when you wake up and just can’t find the same mojo and inspiration with which you create designs every day. It is completely OKAY to feel this way, and it is called a creative block.
Getting out of this phase may look difficult, but it’s not the end of the road. Go back to your previous work, look at what you have created and to reignite that lost spark. Sometimes, even looking at the work of other fellow designers, can inspire you to break the block.