Kamaii Ki Kahani – Marketing a Home-Cooked Food Ordering & Delivery App

Flora Fountain is not new to marketing and promoting food brands digitally. Some of our highly successful campaigns as a social media marketing company in Ahmedabad, India have been for prominent restaurant chains, cafes and hotels. But, Kamaii is different. It was not just another food ordering and delivery app. It is a novel idea,…

7 Things Every Graphic Designer Wishes They Knew When They Were Starting Out

The human brain is hardwired for visual content. We can process visual data 60000 times faster than text or audio. From shapes, colours, lines, to textures every element leaves an impact. Visual storytellers or simply put graphic designers play a very important role in a brand’s journey, making a splash (pun intended, sure sure) with…

B2B Ecommerce: How Is It Different From B2C

Everyone has heard and knows about Alibaba and Amazon. One is a Chinese ecommerce giant and the other is an American multinational entity. Both are known for their digital sales, but there is one thing that makes them very different. Alibaba is a primarily Business to Business (B2B) shopping platform whereas Amazon is a Business…

Brand Strategy 101 for Start-Up Founders

When the term ‘amazon’ comes up, what is the first thing that comes to your mind? Online shopping, right? You definitely didn’t think of Amazon rainforests. Similarly, when a term like ‘apple’ pops, rather than thinking of the fruit we remember the tech giant Apple. And when you search online, you are Google-ing. This is…

Lift Up Your Brand Spirits with Humour

An entrepreneur, an advertiser and a comedian walk into a bar…. Yes, they made a knock off your pants funny campaign together, got featured on Social Samosa, generated a whole lot of ‘shares’ and ‘saves’ on Instagram and branded their message right into their TG’s minds! You get the drift. So why anad how are…